The Lighthouse Farming Experiment
(Brand Identity & Packaging for a farming community in Uttrakhand)
Background
The Lighthouse Farming Experiment is a response to the needs of the most vulnerable and marginalised communities in Uttarakhand, India.
Their mission is to empower farmers from the rural areas by getting them fair prices & collaborating with them to provide marketing & sales strategies to help them sell directly in urban spaces.
They approached us to create a brand identity & packaging solution that could help them stand out and compete in urban markets.
Our approach
We wanted to stay true to the name of the brand & create a striking visual that could work across the product range & sub brands of the Lighthouse Farming Experiment.
The brand anchor
Brand Mission
Empower the community
Master Brand
The Lighthouse Experiment
Sub-brands
The Lighthouse Farming Experiment
The Lighthouse Schooling Experiment
The Lighthouse Wellbeing Experiment
The Lighthouse Clothing Experiment
The Lighthouse Housing Experiment
Master brand logo:
The Lighthouse Experiment
Sub brand variant:
The Lighthouse Farming Experiment
Sub brand variant:
The Lighthouse Wellbeing Experiment
Wordmark
"It was a joy travelling this journey with you, It was such a beautiful experience to see your final work. Your work was classy, concise, comprehensive and convincing :) We are really grateful for your precious time and efforts ,looking forward to a rich and exciting journey ahead. This journey with you has been such a blessing in our life, Thank you for being the anchor, to keep us grounded, yet imagining and creating a brand exactly as if you were in our shoes!
God bless you.
With much gratitude and much love!"
Arpan Roy,
Founder, The Lighthouse Farming Experiment
Thank you for watching!