The brief
The Art Tribe is a t-shirt manufacturing company which helps users customise the fabric, design and fit of their t-shirts.
They targeted young individuals who love art and wanted something unique & eye-grabbing for the brand design.
The creative mandate was to design their brand and set a tone for all their future communication.
The Art Tribe
BRANDING & ART DIRECTION
The inspiration
Tribal designs with uniform strokes & repeating continuous lines seemed like a good starting point for creating and extending their brand visually.
The final logo uses a single line of stroke to create a similar tribal design and also carries the initials of the brand: T & A
The logo was broken apart to form the design element that would be dynamic across the different applications of the brand.
To add more depth to the design, a pattern was also created using the same tribal shapes used in the logo & design element.
The effort was to create a design system where even without the logo, the brand could easily be identified.
This dynamic design element would also further communicate the customising options provided by the brand.
