Growing Goodness
(Brand Identity & Packaging for a hydroponic farming brand)
About the brand
Growing Goodness started with a mission to decrease the damage to the environment by using hydroponic farming techniques that would use 90% less water to produce crops that are highly nutrient.
Biban, the founder of Growing Goodness, approached us to create packaging that would look premium and entice the millennial consumer to choose this over the more adulterated produce available in the market.
The Opportunity
Since they had a really interesting brand name, it could be used in a variety of 'I' & 'We' sentences, which would make the brand very personal.
We are Growing Goodness
I am Growing Goodness
We all are Growing Goodness
I will be Growing Goodness
Growing Goodness for all of us
We are Growing Goodness in Punjab
We are Growing Goodness in Delhi now
We are Growing Goodness in Mumbai next.
The brand anchor
The Icon
G
Brand Initials
Green Leafy Vegetables
Gesture for doing good
The Visual Identity
Creative Strategy
Our research took us back to the olden days when the farm produce was fresh and unadulterated. The attempt was to capture the feeling of nostalgia associated with those times. An inland letter card used in India felt like the perfect visual metaphor for us to produce work for Growing Goodness. Elements found on those letters were used to recreate that nostalgic connection for the brand.
The inspiration for the brand
The Logo
Branded Assets
Key Brand Identifiers
Text Units
Graphic Units
“Arun’s approach allows an entrepreneur to dream while gently finding that workable solution in a time efficient process. He very quickly came to grips with what I was trying to achieve and found a way to ‘visualise’ that in an exciting and appropriate application of my less than completely formed ideas. He put in so much time researching the field of business that he could deliver what I had not even dreamt of, he exceeded my expectations in what I wanted, to this day I don’t know how this man has such an ingenuity to recognise in his clients the exact thing they require and deliver on that."
Biban,
Founder, Growing Goodness
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